Beauty & Wellness
A Homegrown Skincare Line Bets on Southern Botanicals
Founded on ingredients like magnolia and cypress, a Mississippi skincare brand is turning local flora into a selling point.
Bringing Yoga to Towns That Never Had a Studio
Instructors are using church halls, libraries, and online classes to bring a practice long confined to cities into rural Mississippi.
The Jackson Spas Selling Slowness as the Ultimate Luxury
In a culture that prizes hustle, a new class of day spa is betting that the real indulgence is permission to do nothing at all.
The Artisans Turning Scent Into a Wellness Practice
Small-batch candle and essential oil makers are framing their products as tools for mood and mental health, not just pleasant smells.
The Nail Salon as Canvas and Community
Once a simple service, the manicure has become a form of personal expression, and the salons that provide it have become neighborhood fixtures.
The Return of the Bathhouse as Social Space
Reviving an ancient idea, a new bathhouse invites Mississippians to socialize around heat, water, and rest rather than alcohol.
A Historic Spring Town Reclaims Its Healing Reputation
Once a destination for those seeking the curative powers of its waters, a small Mississippi town is rebuilding its identity around wellness.
On the Coast, Wellness Retreats Turn to the Water
Gulfport's new wave of retreats is built around the shoreline itself, treating the rhythm of the tides as a therapeutic tool.
Outdoor Boot Camps Turn Parks Into Gyms
Rejecting the fluorescent-lit gym, a movement of outdoor fitness groups is using Mississippi's parks and trails as training grounds.