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A New Record Plant Bets on the Delta's Name
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Music & Culture

A New Record Plant Bets on the Delta's Name

1 min readThe Mississippi Record

As vinyl demand outstrips supply, a small pressing operation is opening in the region whose music started it all.

The vinyl revival created a strange bottleneck: soaring demand for records and a global shortage of the plants that press them. Most of the world's remaining pressing capacity sits far from the music's origins. A small new operation aims to change that by opening in the heart of the Delta.

The pitch is partly practical and partly symbolic. Practically, the plant offers regional musicians a nearby option for manufacturing, cutting the long waits that have plagued independent artists. Symbolically, it plants a flag: records, born of this region's music, pressed once again on its soil.

The economics of pressing are unforgiving, dependent on expensive, temperamental machinery and thin margins. The founders are clear-eyed about the risk, and modest about their scale. They are not trying to supply the world, only to give the region a foothold in an industry it arguably fathered.

Whether the venture survives will depend on demand that has proven volatile before. But there is a fitting logic to the attempt. The Delta gave the recorded blues to the world. A plant here, stamping that music into grooves, closes a loop that has been open for a century.

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